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Facebook Ad Library: How to Use It for Your Campaigns

Facebook Ads can be an incredibly powerful tool for your business when you do it well. But doing it well can be a tough challenge. There’s a lot to consider, from targeting the right audience to choosing the right settings to crafting the right creative.

Many entrepreneurs and marketers swear by the Facebook Ad Library—or the Meta Ad Library, as it’s now called. The Meta Ad Library is a free database of ad campaigns that you can tap into for guidance and creative inspiration on your own ads.

Let’s look at what exactly the Meta Ad Library is, when and why it can be useful to a growing business, and how you can get started using it today.

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What is the Meta Ad Library?

The Meta Ad Library is a searchable database that contains information about ads currently running across Meta platforms. These platforms include Facebook, WhatsApp, Instagram, Messenger, and other services. Ads related to politics, elections, and sensitive issues are also in the database, regardless of their current status. 

Why and when should you use the Meta Ad Library?

The Meta Ad Library has numerous uses. Before launching …

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In: Dropshipping|Last Updated:

Do you have an idea that feels like “the next big thing?” Or maybe you’d like to build on an existing idea to tweak or enhance it. When it comes to the product development process, there are plenty of use cases where it can be applied. And for the entrepreneurs and businesses that apply it well, the outcomes can be incredible.

But there’s a big obstacle: for many, the product development cycle can be wildly intimidating and even mysterious. It can be hard to know what applies where and which steps to take at the right time.

In this article, we’ll go over the basics of the process, some examples, and six key steps to product development, including:

Idea generation Product and market research Product and business planning Prototyping Sourcing and manufacturing Product launch

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What is product development?

Product development refers to the overall process of taking a product from concept to market. This includes conceptualizing the item, identifying audience needs, collecting feedback, building the product roadmap, and launching the item. For some companies, product development covers revamping an existing product and introducing an old product in a new market. …

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Food Photography: How to Capture the Best Photos of Your Food

There’s nothing like looking through a restaurant’s menu, website, or social media and finding shot after shot of mouth-watering goodness. Good food photography isn’t just pleasant to look at—it’s also critical for the livelihood of your food business.

Think about it: Have you ever seen food photography that looks unappetizing or boring, only to write off the brand? That’s what makes it so important to give some special attention to your photos.

But don’t worry—there’s no need to spend thousands hiring a professional food photographer or buying sophisticated equipment. In this article, we’ll go over some key food photography tips to help you take the best photos, no matter your budget.

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1. Arrange your food

Arranging your food, called “plating” in the restaurant industry, is a key part of what builds someone’s first impression of your food. It builds the baseline for the aesthetic you’re creating with your food pictures.

Here are some tips for great plating:

Make sure your food is the star of the photo. Generally speaking, the food you want to capture should be in the middle of your photo. You can accent this by putting it …
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In: Dropshipping|Last Updated:

Do you have an idea that feels like “the next big thing?” Or maybe you’d like to build on an existing idea to tweak or enhance it. When it comes to the product development process, there are plenty of use cases where it can be applied. And for the entrepreneurs and businesses that apply it well, the outcomes can be incredible.

But there’s a big obstacle: for many, the product development cycle can be wildly intimidating and even mysterious. It can be hard to know what applies where and which steps to take at the right time.

In this article, we’ll go over the basics of the process, some examples, and six key steps to product development, including:

Idea generation Product and market research Product and business planning Prototyping Sourcing and manufacturing Product launch

Start selling online now with Shopify

Start your free trial

What is product development?

Product development refers to the overall process of taking a product from concept to market. This includes conceptualizing the item, identifying audience needs, collecting feedback, building the product roadmap, and launching the item. For some companies, product development covers revamping an existing product and introducing an old product in a new market. …

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In: Dropshipping|Last Updated:

Do you fantasize about bringing your writing to life? It might seem like a huge, complicated undertaking, but you might be surprised how viable it is. Many authors have found success with self-publishing using print-on-demand services. 

When you use this strategy, you’re able to avoid two of the biggest hassles of publishing: finding a publisher, and dealing with managing tons of inventory that may not ever be sold. 

So how can you tap into the self-publishing process and create your own print-on-demand books? In this article, we’ll cover the basics you need to start your journey. 

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Why choose print-on-demand book publishing?

One of the biggest challenges authors face is dealing with their own inventory. You may not have anywhere to store hundreds or even thousands of copies of your book. Shipping is another consideration: do you have the time and resources to ship books out once they’re ordered, without eating too far into your profit margins?

Some authors even face nightmarish scenarios, like encountering damage, poor print quality, or misprints that render your books unsellable after you’ve gone through all the time, energy, and costs of printing.

When you self-publish …

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