TikTok Shopping: How to Create a TikTok Shop in 2024
TikTok—when people hear the name, they think of viral dances and catchy trends. But there’s a lot more brewing behind those short clips.
As of November 2023, the hashtag #TikTokMadeMeBuyIt had racked up a staggering 75 billion views. As brands look to reduce the gap between discovery and purchase, they are leaning on TikTok shopping to seamlessly integrate buying options directly into the platform.
Ahead, learn how to set up a TikTok shop and use its native tools to reach potential customers and TikTok users.
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What is TikTok Shop?
TikTok Shop is the commerce feature within the TikTok app. It allows users with business accounts to sell products directly on the platform. Features like shoppable videos and Live shopping enable sellers to engage new audiences and drive sales for their business.
What are the benefits of TikTok Shop?
TikTok Shop brings your products directly to a vibrant audience, removing any extra steps for TikTok fans to become your customers. Especially with Gen Z and Gen Alpha leaning heavily into TikTok for brand discovery, being searchable and offering immediate purchase options like live shopping ads and video shopping ads just …