TikTok Shopping: How to Create a TikTok Shop in 2024

TikTok—when people hear the name, they think of viral dances and catchy trends. But there’s a lot more brewing behind those short clips.

As of November 2023, the hashtag #TikTokMadeMeBuyIt had racked up a staggering 75 billion views. As brands look to reduce the gap between discovery and purchase, they are leaning on TikTok shopping to seamlessly integrate buying options directly into the platform.

Ahead, learn how to set up a TikTok shop and use its native tools to reach potential customers and TikTok users. 

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What is TikTok Shop?

TikTok Shop is the commerce feature within the TikTok app. It allows users with business accounts to sell products directly on the platform. Features like shoppable videos and Live shopping enable sellers to engage new audiences and drive sales for their business.

What are the benefits of TikTok Shop?

TikTok Shop brings your products directly to a vibrant audience, removing any extra steps for TikTok fans to become your customers. Especially with Gen Z and Gen Alpha leaning heavily into TikTok for brand discovery, being searchable and offering immediate purchase options like live shopping ads and video shopping ads just

Buying An Online Business: 10 Best Marketplaces to Explore

Starting a business from scratch can be tough. On top of all the hard work it takes to get up and running, there’s always the possibility that it just might not work out in the end. That’s why some entrepreneurs opt to buy online businesses instead of building them from square one.

By buying an already established business, you can be sure the business model and operations are a success. It doesn’t mean less work, but it does mean a softer landing for many. Let’s look at some considerations and the best marketplaces to browse if you’re looking to buy an existing online business. 

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Pros and cons of buying an online business

As with every business option, there are considerations to weigh. Let’s look at some pros and cons: 

Pros of buying online businesses

Established business model, revenue stream, and cash flow Established customer and user base, so you don’t have to build one from scratch Proven business model with established infrastructure, tools, processes, operations, and digital assets Access to valuable performance data through tools like Google Analytics Potential for rapid growth and scalability

Cons of buying online businesses

Significant

30 Side Hustle Ideas for Making Money in Your Spare Time (2024)

Everyone could use a bit more money, right? Whether you’re saving for a big purchase, planning a special event, or chipping away at those persistent student loans, extra cash always comes in handy.

Your regular job covers the essentials, but there’s room for more. That’s where a side hustle from home steps in. It’s a chance to earn more and enjoy the freedom of working on your terms.

Below, we’ve combined a list of 30 best side hustles that you can pursue to make extra money. Whether you’re looking to make passive income or build an emergency fund, there’s a side hustle idea to fit every goal and lifestyle.

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24 side hustle ideas to pursue in 2024

1. Start a dropshipping business

Dropshipping is a simple way to sell products online. You partner with a third party who makes and ships the products for you. Your job is to create an online store, decide the prices, and advertise your business.

This business is low risk because you only pay for products when customers buy them, giving you a good chance to make money as long as you don’t spend

15 Top Print-On-Demand Companies (And How To Choose One) in 2024

Print-on-demand companies make it easy for anyone to start an online business from home. You can use their services to:

Launch an online store with custom merchandise Start a clothing line with no startup capital Monetize social media followings with unique products Expand existing businesses by offering new product lines

There are many print-on-demand sites to choose from, so picking the right one is important. What should you look for when choosing a print-on-demand service?

In this article, we’ll look at the important things to think about when picking a print-on-demand service and review 15 of the top POD companies in 2024.

But first, let’s make sure we’re on the same page—what exactly are print-on-demand companies?

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What are print-on-demand companies?

Print-on-demand (or POD) companies are businesses that provide a complete ecommerce fulfillment solution—this includes sourcing and storing products, printing products and packaging materials, and shipping orders to customers. 

Print on demand works similar to dropshipping. All you need to do is create eye-catching designs, configure your products, and sell them online—a print-on-demand company will take care of the rest!

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Do you have an idea that feels like “the next big thing?” Or maybe you’d like to build on an existing idea to tweak or enhance it. When it comes to the product development process, there are plenty of use cases where it can be applied. And for the entrepreneurs and businesses that apply it well, the outcomes can be incredible.

But there’s a big obstacle: For many, the product development cycle can be wildly intimidating and even mysterious. It can be hard to know what applies where and which steps to take at the right time.

In this article, we’ll go over the basics of the process, some examples, and six key steps to product development, including:

Idea generation Product and market research Product and business planning Prototyping Sourcing and manufacturing Product launch

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What is product development?

Product development refers to the overall process of taking a product from concept to market. This includes conceptualizing the item, identifying customer needs, collecting feedback, building the product roadmap, and launching the item. For some companies, product development covers revamping an existing product and introducing an old product in a new market. 

How to Start a Reseller Business: Tips and Ideas for 2024

A reseller business can be a great option for first-time entrepreneurs. With this business model, you don’t need a revolutionary new product idea to start your own ecommerce business. In fact, you don’t even have to manufacture your own products, meaning it’s less of a hassle to get the business started. 

Interested? Then read on to learn the meaning of “reseller,” why you should become one, and how to start a reselling business online.

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What is a reseller?

A reseller is a person or company that buys products from different suppliers and sells them to their own customers (usually at a profit). Resellers often provide some value-add in terms of the customer experience, which enables them to mark up the price of the items they sell. This could be something as simple as an in-depth product description, a customer loyalty program, or live chat support.

Sourcing products isn’t necessarily easy and often requires a large capital investment. Resellers are able to navigate this by purchasing products only after they’ve made a sale and have been paid by the customer. Think of reselling as a form of dropshipping, where