All Posts by wholesaler

In: Dropshipping|Last Updated:

With global online sales predicted to reach $ 6.3 trillion in 2024 and to continue growing in the years that follow, the allure of the ecommerce business model for aspiring entrepreneurs is clear.

Ecommerce allows you to start a business with relatively low overhead costs. However, it comes with a set of benefits and drawbacks that can affect your decision to pursue this venture.

Let‘s look at the main advantages and disadvantages of ecommerce to help you decide whether it‘s the right option for you and your business.

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What is ecommerce?

Ecommerce refers to the sale and purchase of goods over the internet. It‘s a method of retailing where businesses and consumers interact digitally. Sellers list products or services online, and buyers can shop from anywhere, anytime. This system enables transactions to happen quickly and securely, with payments made online through various methods like credit cards, digital wallets, or online banking.

Advantages of ecommerce

Low startup cost

Starting an online store is usually cheaper and easier than setting up a brick-and-mortar business. Brick-and-mortar stores have many upfront costs, such as renting space, stocking up, buying equipment for sales, and possibly …

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In: Retailing Tips|Last Updated:
For Emerging CPG Brands, Collaboration Beats Competition Every Time

Emerging brands have to support each other. 

This is the way we climb mountains. None of us can do it on our own. It takes a collective interest. How can we together move the needle? The key word here is “together.” 

Our founders take on big CPG brands – bringing even bigger ideas and with much smaller bank accounts (we’re often just hoping to make payroll and pay the bills, right?). We are fighting for a seat at the table. This is the magic of the emerging brand. Our founders earn a seat at the table by their nature of being a change agent. By wearing the badge of an impact driver for people and the planet while driving for profit, founders become players.

Founders of emerging brands are in a position to set the stage for what consumers should expect. Consider the ripple effect of impact and innovation from emerging brands:

Brands launch innovative products.  Consumers discover innovation in ingredients, form factors, etc.  Consumers become educated about the benefits of said innovation and show up at the register. Big CPG sees the validation of concept and begins R&D/formulation, heading toward launch.

Don’t think for one minute that younger brands …

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In: Dropshipping|Last Updated:
9 Best AI Chatbots for Boosting Customer Engagement

Generative artificial intelligence (GenAI) has revolutionized chatbots. These nifty tools now excel in handling customer inquiries, and by 2027, they’re poised to become the main customer service method for many companies. Beyond answering questions, GenAI chatbots create content, summarize report metrics, and offer tailored guidance throughout a customer’s online journey.

This article explores the capabilities of AI chatbots today and guides you in choosing the best one for your business.

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What is an AI chatbot?

An artificial intelligence (AI) chatbot is software that simulates human-like conversations using a process called natural language processing (NLP). 

When a user inputs a question or statement, the chatbot employs NLP to comprehend what the user means, processes this information, and then crafts a suitable reply.

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AI chatbots are continually learning from their conversations. As time goes on, they fine-tune their ability to understand different patterns and situations. This learning makes them versatile for various applications, like analyzing customer emotions or anticipating what a website visitor might be seeking.

How AI chatbots work?

AI chatbots rely on large language models (LLMs) to understand context …

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In: Dropshipping|Last Updated:
Social Media Engagement: 9 Ways to Amplify Your Audience Connection

Social media engagement can be a tough nut to crack, largely due to the ever-changing algorithms and constant shifts in platform preferences.

But in times where people are more likely to interact with you on Instagram and TikTok than elsewhere, knowing how to engage them in dialogue is crucial.

Let’s take a closer look at what social media engagement is and how you can improve it to drive greater awareness of your business.

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What is social media engagement?

Social media engagement measures how much people interact with your content across different social media platforms. It comprises a broad range of actions, including:

Direct messages (DMs) Likes and comments Mentions Click-throughs Saves Shares, reposts, and retweets

These social media engagement metrics indicate the level of interest and involvement your audience has with your content. Tracking them offers insights into what resonates with your followers so you can adjust your content strategy to encourage greater interaction.

Importance of social media engagement

It’s hard to put a value on social media engagement considering it doesn’t directly contribute to sales. But those with high engagement rates know it’s the stepping stone to greater brand …

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In: Dropshipping|Last Updated:

It’s hard to spend a day online without seeing or hearing the word “influencer.” Influencing has become so massive that many view it as a viable and desirable career path. According to research, 57% of surveyed Gen Zers said they’d like to become a social media influencer, compared to 41% of adults overall.

There are virtually unlimited opportunities to succeed across multiple social media platforms—but it requires the right balance of personality and charisma, along with marketing savvy and a thoughtful social media marketing strategy. Let’s take a look at what an influencer is, some traits and considerations, and how you get started on your own path.

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What is an influencer?

An influencer is someone who consistently creates content and shares it with their following on social media channels like Instagram, YouTube, TikTok, and Twitter. Influencers have established authority, credibility, and loyalty among their audiences.

Influencers typically have a specific industry, niche, or category they tend to post about. For example, a fashion influencer posts about fashion trends, products, and conversations happening online. A comedy influencer creates fun, entertaining content with a consistent style of humor that keeps their …

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In: Retailing Tips|Last Updated:

It’s one thing to know that you need insurance to keep your business safe, and it’s another to know what the coverages are and how they serve you. Manufacturer insurance is like a production line: there are multiple pieces and moving parts, but everything comes together to form a final product. There are lots of different coverages you can mix and match to build the perfect plan for your business. It can be tough to know which ones are right for you. 

Here’s how you can use a customized manufacturing insurance policy to strengthen your business’s risk management strategy.

Protecting Your Products

Product Liability Insurance

Product Liability Insurance provides coverage for bodily injury or property damage caused by products, parts, and ingredients you manufacture and supply.

The products you make have the potential to cause injuries or damages to those who use them. From a curling iron catching fire to a candy necklace causing choking, there are thousands of ways an accident may occur.

Having to pay for legal fees, medical bills, repair costs, and more can be costly. That’s where product liability insurance helps you out. It’s designed to cover the cost of a product-related claim so you don’t …

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